SS26 New Collection

2026 marks a momentous celebration of the past, present, and future of our iconic pop luxury brand, commemorating Swarovski's 130-year anniversary under the unifying theme: "130 Years of Joy." This milestone embraces the essence of Joyful Extravagance and our Mastery of Light.

For SS26, a symphony of colour takes centre stage as we unravel the Swarovski story through art, music, and the maximalism of pop luxury, drawing inspiration from the radiant hues created when light meets crystal. Each piece comes alive with intensity and vibrancy, moving from pure white crystal to soft pastels and striking candy tones. This collection captures a breathtaking display of technique, style, and movement.

Expect bolder expressions, richer colours, and a renewed focus on our signature savoir-faire — made in Austria since 1895.